Upwork logo

Creative Paid Ad Designer

Upwork

Share this job:

We’re looking for a top-tier creative designer who eats, breathes, and sleeps Meta (Facebook & Instagram) ads.

This is not a generic graphic design role.

We need someone who understands performance creative — ads that convert, scale, and survive creative fatigue.

If you’ve worked with DTC / e-commerce / health or wellness brands similar to Hims & Hers, Ro, FuturHealth, Ritual, Hims, Keeps, etc., this is for you.

🔥 What You’ll Be Doing

Design high-performing Meta ad creatives (static + animated/GIF)

Translate performance insights into scroll-stopping visuals

Create and iterate on

Direct-response statics

UGC-style creatives

Short-form animated ads / GIFs

Rapidly test, iterate, and refresh creatives based on performance data

Collaborate with media buyers / growth teams to scale winners

Understand compliance nuances in health / wellness / subscription brands

🧠 What We’re Looking For (Non-Negotiables)

Deep Meta Ads experience (Facebook & Instagram only)

Strong DTC / e-commerce portfolio

Proven experience with performance-driven creative, not just “pretty ads”

Freelance or contract background (agency or in-house also okay)

Comfortable working fast, testing often, and killing underperformers

Strong understanding of

Creative fatigue

Hooks & angles

Visual hierarchy for ads

Mobile-first design

Excellent English communication

⭐ Huge Plus If You Have

Experience with health, wellness, telehealth, skincare, or subscription brands

Familiarity with

Shopify brands

Ad testing frameworks (3–5 variants per concept)

UGC + hybrid performance creatives

💼 Engagement Details

Type: Freelance / Contract (3-6 months)

Hours: 40/hours a week

Timeline: Immediate start

Job Type

Job Type
Contract
Location
United States

Share this job: