Graphic Designer Needed for Typographic Brand Mark for “The Garden IRL” and "The Garden Notes"

I’m looking for a brand-forward designer with a strong typographic eye to create two typographic-only logo/brand marks for sub-brands within a luxury, identity-first fragrance brand ecosystem.

The two marks are

• The Garden IRL — an experiential, in-person event series
• The Garden Notes — a digital editorial/newsletter platform

Both marks will live within an existing brand architecture. The master brand uses Helvetica Neue LT Std, and I’m looking for a designer who can either:

• Create refined typographic treatments using Helvetica Neue (weight, spacing, hierarchy), or
• Explore a complementary serif or Club Tropicana–inspired typeface that feels elevated, editorial, and intentional
• No illustrations or icons are needed — this is a type-led project.

Use cases include

• Event signage and listings (Eventbrite / Partiful)
• Newsletter headers and website sections
• Social content
• Light print applications

What I’m looking for

• Strong typography skills (kerning, spacing, balance)
• Experience designing within existing brand systems
• Ability to create marks that work standalone and alongside a master brand
• Clean, minimal, scalable execution
• Comfort designing for both experiential and editorial contexts

Deliverables

• Primary typographic logo/mark for The Garden IRL
• Primary typographic logo/mark for The Garden Notes
• 1–2 alternate treatments per mark
• Black, white, blue and transparent versions

This project is part of a larger brand architecture, with potential for ongoing work if the fit is strong. Experience with beauty, lifestyle, editorial, or experiential brands is a plus.