[Remote] Senior Brand Design

Note: The job is a remote job and is open to candidates in USA. Good Clean Love is an industry leader in all-natural, organic wellness products for women, and they are seeking a Senior Brand Designer to elevate their brand identity. This role involves ensuring design excellence, collaborating with cross-functional teams, and managing creative projects to maintain the brand's visual evolution and long-term equity.

Responsibilities

• Act as an informed design expert and trusted partner to the Sr. Marketing Director to steward the brand’s visual evolution and maintain long-term equity
• Exhibit outstanding creative judgment, consistently raising the bar and pushing work to be more emotionally resonant and culturally relevant
• Use data and insights to optimize creative assets, balancing immediate performance needs with high-level brand storytelling
• Identify and experiment with new formats, storytelling techniques, and AI-powered workflows. Foster AI adoption within the team to improve speed, scalability, and creative innovation
• Stay ahead of industry shifts in brand design and CPG to ensure Good Clean Love remains a category leader
• Create high-fidelity assets across all touchpoints, including digital graphics (web, social, CRM), motion graphics, video content, CPG packaging, and traditional print
• Partner closely with the Sr. Director of Marketing, E-commerce Manager, Social Manager, and Copywriter to bring holistic campaigns to life
• Act as the primary design point of contact for external creative, social media, and e-commerce agencies; provide creative direction, feedback, and asset oversight to ensure all agency-produced work meets our new brand standards
• Interpret marketing briefs, ask clarifying questions, and manage project logistics including concept, bandwidth, and deadlines
• Manage and direct two freelancers specialized in packaging design and social asset design to ensure brand alignment
• Produce and edit photography and videography for social and web, ensuring a high-quality library of assets for both organic and paid marketing
• Apply graphic and content updates to the website, Amazon, and retail partner channels

Skills

• 7+ years of professional design experience, ideally within the CPG or wellness space
• A robust portfolio showcasing both brand-building work (identity systems, narrative storytelling) and growth-focused design (A/B testing, paid social, lifecycle marketing)
• Professional proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), motion graphics, and video editing software
• Demonstrated experience integrating AI tools into the creative process for enhanced workflow and innovation
• Proven ability to articulate and defend strategic design decisions to senior stakeholders and executive staff
• Strong expertise in Brand Strategy, Branding, and Brand Management to develop and execute cohesive, impactful brand identities
• Familiarity with market trends, visual design software, and industry best practices, coupled with a creative and innovative mindset
• Deep understanding of typography, brand systems, and marketing fundamentals
• Bachelor's or Master's degree in Graphic Design or a related field

Benefits

• Equity: This role is eligible for equity in Good Clean Love.

Company Overview

• Good Clean Love specializes in the production of natural and non-toxic sexual wellness solutions. It was founded in 2003, and is headquartered in Eugene, Oregon, USA, with a workforce of 11-50 employees. Its website is http://goodcleanlove.com/.