Brand Logo Creation - Mexican cultural style

Mexican-Inspired Brand Logo Design (Lotería / Artisanal / Vibrant Style)

Project Overview

I’m looking for a talented graphic designer to create a brand logo for a growing business inspired by the Mexican Lotería (Mexican bingo) game and Mexican culture.

We currently sell custom Lotería products such as markers, chips, and bags, and we are expanding into apparel (t-shirts, hoodies) and gift items for family gatherings, parties, and celebrations. This logo will be the foundation of our brand.

Style & Creative Direction

I’m looking for a logo that feels

Strongly Mexican / cultural

Artisan / handcrafted

Vibrant, colorful, and celebratory

Something people would proudly wear on clothing or gift to family

Visual Inspiration

Please reference the attached images as a style guide, not for copying.

Key elements I like

Sun-ray / radial background

Rays fanning out from behind the text

Rounded top shape (circle feel), but no visible circle outline

Typography

Bold, expressive lettering

Vintage Mexican / cantina / hand-drawn feel

The brand name text should be the main focus

Floral & Curved Ornamentation

Decorative floral and swirl elements near the bottom portion

Inspired by Mexican folk art

Colors

Very vibrant and bold

Rich reds, yellows, greens, blues, pinks

High contrast, festive, and lively

Overall Feel

Authentic, cultural, warm, and joyful

Not corporate or minimal

Should feel perfect for family gatherings, parties, and celebrations

Brand Name

The logo text will feature

¡Buenas!

(We want the design to feel iconic and recognizable.)

Usage

The logo must work well for

Apparel (shirts, hoodies)

Gift items

Packaging

Stickers

Social media & website

Deliverables

Please include

Full-color primary logo

Vector files (AI / SVG / EPS)

PNG + JPG versions

Light and dark background versions

Ideal Designer

Experience with cultural, illustrative, or artisan logos

Comfortable working with bold colors and decorative elements

Understanding of Mexican or Latin-inspired design is a big plus

How to Apply

Please include

Relevant portfolio examples (especially cultural or illustrative work)

A short note explaining why this style fits your strengths