Freelance Brand Designer (logo + pitch deck)

Company Name : Mercado

We’re looking for a freelance brand designer to create a small, cohesive set of foundational brand assets for an early-stage retail media advertising agency focused on Walmart.

This is deck-grade branding — not a full public brand launch — but design quality, taste, and restraint matter.

Project Scope

We’re looking for one designer to handle all of the following so everything feels intentional and cohesive:

A script wordmark logo for the name 'mercado'
----Clean, modern, and restrained
---- Designed primarily for decks, PDFs, and documents
A pitch deck design (5–7 slides)
---Clear hierarchy
----Strong typography
----Thoughtful use of color
A one-page PDF derived from the deck
A small color + type system we can build from

Design Direction

We’re aiming for a look that feels

Modern, confident, and well-designed
Premium but approachable
Calm and intentional — not flashy or trendy

We do want to explore color, particularly

Blues (navy, deep blue, Carolina blue, etc.),
Neutral pairings (off-white, charcoal, warm gray)
Possibly one secondary accent color

We’re open to the wordmark subtly referencing a sense of place (e.g., signage, structure, or architectural cues), or a silhouette of a market

You’re a strong fit if you

Have experience designing logos and pitch decks
Are comfortable working across brand and layout
Have strong instincts around typography and color
Have worked with an ad agency or other start up CPG brands

Deliverables

Logo files (vector + PNG)
Pitch deck template (Google Slides / PowerPoint / PDF)
One-page PDF
Color palette + font pairing
1–2 rounds of revisions included

Timeline

Approxiately 2–3 weeks
Start as soon as possible

Budget

$1,000

All-in for the scope above

Work that shows strong use of color and typography is a plus

Freelance Brand Designer (logo + pitch deck)