Freelance Brand Designer (logo + pitch deck)
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Freelance Brand Designer (Logo + Pitch Deck)
Company Name : Mercado
We’re looking for a freelance brand designer to create a small, cohesive set of foundational brand assets for an early-stage retail media advertising agency focused on Walmart.
This is deck-grade branding — not a full public brand launch — but design quality, taste, and restraint matter.
Project Scope
We’re looking for one designer to handle all of the following so everything feels intentional and cohesive:
- A script wordmark logo for the name 'mercado'
- ----Clean, modern, and restrained
- ---- Designed primarily for decks, PDFs, and documents
- A pitch deck design (5–7 slides)
- ---Clear hierarchy
- ----Strong typography
- ----Thoughtful use of color
- A one-page PDF derived from the deck
- A small color + type system we can build from
Design Direction
We’re aiming for a look that feels
- Modern, confident, and well-designed
- Premium but approachable
- Calm and intentional — not flashy or trendy
We do want to explore color, particularly
- Blues (navy, deep blue, Carolina blue, etc.),
- Neutral pairings (off-white, charcoal, warm gray)
- Possibly one secondary accent color
We’re open to the wordmark subtly referencing a sense of place (e.g., signage, structure, or architectural cues), or a silhouette of a market
You’re a strong fit if you
- Have experience designing logos and pitch decks
- Are comfortable working across brand and layout
- Have strong instincts around typography and color
- Have worked with an ad agency or other start up CPG brands
Deliverables
- Logo files (vector + PNG)
- Pitch deck template (Google Slides / PowerPoint / PDF)
- One-page PDF
- Color palette + font pairing
- 1–2 rounds of revisions included
Timeline
- Approxiately 2–3 weeks
- Start as soon as possible
Budget
$1,000
All-in for the scope above
Work that shows strong use of color and typography is a plus
Job Type
- Job Type
- Contract
- Location
- United States
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