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Logo Refresh
Upwork
I have a client that is going through a brand refresh initiative. The company manufactures high-end openings (i.e., a door/window structure that make the outdoors immediately accessible) for commercial and residential projects.
It's probably easier to see what they do. The company name is Renlita, and you can find them at: https://www.renlitausa.com/
Feedback suggests that their existing logo (attached) does not align with their high-end look & feel. Note the company is evolving from purely custom work to a mix of custom and non-custom (standardized) openings, so the tagline has evolved from what you see on the website to swap custom to luxury openings.
There are some parameters: management doesn't want to make a drastic change to the logo as it would have an impact to cost on signage, etc. Moreover, management likes the separation of the bars on the left side of the R in the logo, as it represents space and measure, which are two elements of their value prop.
The assignment is to suggest a logo that is more modern and aligns to a luxury brand, leveraging black, white, red (#D00000) and Maroon (#370617) as needed.
I would like to see a few suggestions that are simply updated from what they currently have -- better design, modern font, cleaner. And then I'd like to see a couple that are a bit more modern still.
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