Offer Experts - concept and replo

Hello! I need someone who is an offer expert for landing page and ecommerce product.

Essentially how do you test different options to get your AOV value up while not killing conversion.

My thoughts

1. Making the offer much clearer in terms of quantity that is being offered.

2. Really lean into the discounted higher offer.

3. Maybe some type of cross sell or upsell.

I'm trying to get AOV to $60 without hurting conversion much. Obviously higher conversion with lower price offering. So I guess I could also improve the page as well and so on.

I'm looking for someone who is familiar with offer optimization.