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Part-Time Graphic Designer — Food Brands, Logos & Character Design

Upwork

We’re a small team building and launching consumer food brands with personality. We’re looking for a hands-on graphic designer who can help bring new brands to life visually — logos, characters/mascots, and reusable brand assets used across ads, social, and packaging concepts.

This is not a strategy-only role and not production grunt work. You’ll be designing real brand visuals that actually ship.

  • ***What you’ll be doing****

1. Designing brand identities: logos, wordmarks, color systems, and visual foundations

2. Creating character / mascot illustrations (cartoon-style skills are important here)

3. Building reusable design assets (icons, patterns, social templates, packaging elements)

Producing final artwork for

  • Ads
  • Organic social
  • Packaging comps
  • Internal presentations
  • Delivering production-ready files (vector + raster) and keeping assets organized so non-designers can actually use them
  • Working closely with marketing and copy to translate brand ideas into visuals
  • Iterating quickly based on feedback without losing quality

What we’re looking for

Portfolio required — must show

  • Logo / brand identity work
  • Character or illustration work (cartoon style a plus)
  • Marketing or social assets
  • Strong fundamentals in branding and layout

Comfortable working in

  • Illustrator / Figma (vector)
  • Photoshop / Procreate (raster)
  • Experience creating templates and asset libraries for teams that aren’t designers
  • Reliable, communicative, and comfortable working part-time and remotely

Experience level

  • 2–4+ years freelance or in-house preferred. We care more about your work than your resume.

Nice to have (not required)

  • Packaging or CPG experience
  • Light motion/animation for social
  • Good file handoff habits (naming, organization, versions)

Time & pay

$25–$30/hour, depending on experience

Part-time, flexible hours (project-based)

Potential to grow into more hours or full-time if it’s a great fit

How to apply (important)

Please include

  • A link to your portfolio (required — no portfolio = no response)
  • A short note on your experience with logos and character / illustration work
  • Your availability and desired hourly rate (within range)

We’re looking for someone practical, creative, and easy to work with — not over-polished agency pitches.

Job Type

Job Type
Contract
Salary Range
USD 25 - 30 hourly
Location
United States

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