Rustic / Heritage Logo Designer Needed – Wood-Burned, Branded Leather Aesthetic

Upwork

Project Overview

We are building a family-owned enterprise brand and are looking for an experienced designer to refine and elevate our logo concept into a professional, cohesive mark that can serve as the foundation for our website, print materials, and future sub-brands.

This is not a modern or tech-style logo. We are intentionally pursuing a heritage, rustic, Western-inspired aesthetic that feels timeless, grounded, and authentic — as if it were wood-burned or branded onto leather.

Brand Name

K & L Weber Mountain Enterprises

Overall Feel & Inspiration

  • Rustic
  • Heritage / family-built
  • Mountain & nature-forward
  • Western / Americana (not cartoonish)
  • Looks like it could be stamped, branded, or burned into leather or wood
  • Simple, strong, and recognizable in a single color

Design Elements We Want Incorporated

  • The full brand name: K & L Weber Mountain Enterprises
  • Mountain and/or tree elements
  • A cow skull or similar Western symbol used creatively as the “&”
  • Fonts that feel hand-crafted, serif or Western-inspired (not script, not modern sans-serif)
  • Balanced typography — refined, not cluttered

Color & Style Requirements

  • Primarily single-color design
  • Should translate well into:
  • Burnt wood
  • Leather embossing
  • Metal stamping
  • Earth tones (black, dark brown, charcoal, burnt umber)
  • Must work in both dark-on-light and light-on-dark formats

What We Are NOT Looking For

  • Corporate logos
  • Tech or startup aesthetics
  • Overly modern or minimalist logos
  • Trendy gradients or effects
  • Stock icon-style designs

Deliverables

  • Primary logo (horizontal and stacked versions)
  • Single-color version
  • Vector files (AI, SVG, EPS)
  • High-resolution PNG/JPG
  • Font recommendations or licenses used

Ideal Designer

  • Strong portfolio showing rustic, heritage, Western, or hand-crafted logos
  • Experience designing logos that work on physical materials (wood, leather, metal)
  • Understands restraint and balance — not over-designed
  • Comfortable collaborating and refining based on feedback

To Apply

Please include

1. Examples of similar rustic / heritage-style work

2. A brief explanation of how you would approach this style

3. Confirmation that you understand this is a non-modern, non-corporate brand

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