Position Expired
This job is no longer accepting applications.
Rustic / Heritage Logo Designer Needed – Wood-Burned, Branded Leather Aesthetic
Upwork
Project Overview
We are building a family-owned enterprise brand and are looking for an experienced designer to refine and elevate our logo concept into a professional, cohesive mark that can serve as the foundation for our website, print materials, and future sub-brands.
This is not a modern or tech-style logo. We are intentionally pursuing a heritage, rustic, Western-inspired aesthetic that feels timeless, grounded, and authentic — as if it were wood-burned or branded onto leather.
Brand Name
K & L Weber Mountain Enterprises
Overall Feel & Inspiration
- Rustic
- Heritage / family-built
- Mountain & nature-forward
- Western / Americana (not cartoonish)
- Looks like it could be stamped, branded, or burned into leather or wood
- Simple, strong, and recognizable in a single color
Design Elements We Want Incorporated
- The full brand name: K & L Weber Mountain Enterprises
- Mountain and/or tree elements
- A cow skull or similar Western symbol used creatively as the “&”
- Fonts that feel hand-crafted, serif or Western-inspired (not script, not modern sans-serif)
- Balanced typography — refined, not cluttered
Color & Style Requirements
- Primarily single-color design
- Should translate well into:
- Burnt wood
- Leather embossing
- Metal stamping
- Earth tones (black, dark brown, charcoal, burnt umber)
- Must work in both dark-on-light and light-on-dark formats
What We Are NOT Looking For
- Corporate logos
- Tech or startup aesthetics
- Overly modern or minimalist logos
- Trendy gradients or effects
- Stock icon-style designs
Deliverables
- Primary logo (horizontal and stacked versions)
- Single-color version
- Vector files (AI, SVG, EPS)
- High-resolution PNG/JPG
- Font recommendations or licenses used
Ideal Designer
- Strong portfolio showing rustic, heritage, Western, or hand-crafted logos
- Experience designing logos that work on physical materials (wood, leather, metal)
- Understands restraint and balance — not over-designed
- Comfortable collaborating and refining based on feedback
To Apply
Please include
1. Examples of similar rustic / heritage-style work
2. A brief explanation of how you would approach this style
3. Confirmation that you understand this is a non-modern, non-corporate brand
Other Recent Opportunities
Remote Graphic Designer: Social & Print Visuals
4/14/2026Unicef CHAD
Graphic Designer (Flexible, Project-Based Work)
4/14/2026Upwork
Senior Graphic Designer – Global Luxury Brand (Remote)
4/14/2026Auberge Collection
Remote Graphic Designer
4/14/2026Various Employers
Remote - Graphics Designer - Output Based/Hourly
4/14/2026Kirin
Senior Graphic Designer or Art Director (Remote)
4/14/2026Hirevector