Senior Packaging Designer for Playing Card Disrupter

We are a disruptor playing card brand with a USP that commands a high price point due to manufacturing complexity and material weight. We are moving from DTC to physical retail in the US and need a packaging evolution that stops traffic.

Our cards are engineered to be heavier than standard decks, making them wind-resistant and completely waterproof—ideal for the beach, pool, and camping.

Need a strategic designer to create a look that justifies the higher price point by highlighting the innovation and quality of the product, rather than relying on traditional "luxury" tropes.

Open to a full visual overhaul (logo, typography, color).

Format: Standard coated paperboard (cardstock).

Production Files: Flawless print-ready mechanicals (Adobe Illustrator or similar) with correct white ink setup for plastic printing.

Retail Strategy: You understand how to use packaging hierarchy to educate a customer quickly and make the design eye-catching.